Creating new drug brand names is hard. Apart from the general challenge of branding, there’s the added challenge of needing a name that physicians, patients and pharmacists won’t confuse with existing names—and that won’t imply claims not supported by a drug’s label. But we live in the age of artificial intelligence. Could it help?

Welcome to my website. You will find it quite sparse at this point, as I recently decided to migrate to Jekyll hosted on Github Pages. But you can find links to my various social media properties below, and learn a bit more about me too.