This occupation has an extremely low probability of automation.

1.4% probability

of automation

10.0% growth

projected to 2026

218,300 employed

currently in the US

$144,140 annual wage

US, median ($69.3 hourly)

What they do

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Risk of automation

This occupation is 1.4% likely to be automated. It ranks 61 of 702 occupations analyzed (higher rank means higher likelihood).

People affected and economic value

In the US, 218,300 people have this job. They earn $144,140 per year on average (the mean annual wage). The occupation therefore represents $31,465,762,000 in annual economic value. The mean hourly wage for this occupation is $69.3.

Official growth forecast

This occupation is projected to grow 10.0% between 2016 and 2026. At this rate, there would be 240,100 people with this job at that time.

References and notes

This article uses data from "The Future of Employment" (PDF), a 2013 study from University of Oxford researchers, and US Bureau of Labor Statistics files including Standard Occupational Classification 2010 Definitions (XLS), May 2016 Occupational Employment Statistics (zip) and 2016-2026 Employment Projections (XLS).