This occupation has a moderate probability of automation.

61.0% probability

of automation

22.8% growth

projected to 2026

595,400 employed

currently in the US

$70,620 annual wage

US, median ($33.95 hourly)

What they do

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Risk of automation

This occupation is 61.0% likely to be automated. It ranks 337 of 702 occupations analyzed (higher rank means higher likelihood).

People affected and economic value

In the US, 595,400 people have this job. They earn $70,620 per year on average (the mean annual wage). The occupation therefore represents $42,047,148,000 in annual economic value. The mean hourly wage for this occupation is $33.95.

Official growth forecast

This occupation is projected to grow 22.8% between 2016 and 2026. At this rate, there would be 731,400 people with this job at that time.

References and notes

This article uses data from "The Future of Employment" (PDF), a 2013 study from University of Oxford researchers, and US Bureau of Labor Statistics files including Standard Occupational Classification 2010 Definitions (XLS), May 2016 Occupational Employment Statistics (zip) and 2016-2026 Employment Projections (XLS).