This occupation has an extremely low probability of automation.

3.9% probability

of automation

5.8% growth

projected to 2026

31,300 employed

currently in the US

$117,810 annual wage

US, median ($56.64 hourly)

What they do

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Risk of automation

This occupation is 3.9% likely to be automated. It ranks 124 of 702 occupations analyzed (higher rank means higher likelihood).

People affected and economic value

In the US, 31,300 people have this job. They earn $117,810 per year on average (the mean annual wage). The occupation therefore represents $3,687,453,000 in annual economic value. The mean hourly wage for this occupation is $56.64.

Official growth forecast

This occupation is projected to grow 5.8% between 2016 and 2026. At this rate, there would be 33,100 people with this job at that time.

References and notes

This article uses data from "The Future of Employment" (PDF), a 2013 study from University of Oxford researchers, and US Bureau of Labor Statistics files including Standard Occupational Classification 2010 Definitions (XLS), May 2016 Occupational Employment Statistics (zip) and 2016-2026 Employment Projections (XLS).