Asked to describe my profession, I would say “digital strategist.” Most people would stare blankly.
It basically means that I devise digital solutions to problems.
My primary focus is developing digital products, and marketing products through digital channels.
So a more full answer might be: “digital strategist for marketing and product development.”
I aim to create, commercialize and market beneficial innovations
For me, digital media is a means to an end, not the end itself.
My passion is creating scalable solutions to meaningful problems.
My core strengths are providing leadership, ideas and resources to realize those solutions.
My specialty is digital media.
Over a decade’s experience in advertising, publishing and product development
For more than 12 years, I have been developing a systematic approach to digital success.
I have led successful digital marketing initiatives for advertisers including Enbridge Gas Distribution, Rogers Communications, Bayer, Pfizer and dozens more across industries including healthcare, energy and telecommunications.
I have contributed to successful digital publishing initiatives for large publishers such as Reed-Elsevier and niche publishers such as Cottage Life.
And I have contributed to the development and commercialization of digital products at start-ups and incubators including BrightSpark, and a few of my own ventures.
Currently, I serve as VP, Digital Strategy for Right Spot Media, a provider of digital performance marketing products and services for advertisers and publishers.
My education includes a Bachelor of Journalism from Ryerson University (where I was one of the journalism school’s first online editors, at a time when Netscape was the world’s most popular browser) and a Master of Arts from the University of Toronto (in the history and philosophy of science and technology, to better understand technology’s development and implications).
I live in Toronto with my wife and daughter, and probably spend too much time on the computer.
Blog